Meredith video case

We marry your brand with our video expertise to develop compelling, network-quality content. Now, a central data hub powers real-time dashboards with standardized data for all teams to use.

Meredith corporation

For more than years, they have provided consumers with engaging content and marketers with a robust and diverse selection of channels for reaching consumers. Specializing in organic branded content, MDVP is uniquely qualified to collaborate and strategize with clients to create fresh, high-impact content with award-winning talent and campaigns that are built to reach viewers on all platforms and screens, big or small. No matter how skilled or successful individual brands were with their data, the walled-off tech stacks limited their ability to measure enterprise-wide trends and performance and made it difficult to understand cross-brand traffic and appeal. The standard would also ensure data was easily consumable and understandable by the various teams. Uncover insights to power unprecedented segmentation, targeting, and business development capabilities With a centralized view of data across brands and channels, teams can create rich, robust, and dynamic consumer profiles. Using Segment to centralize and access their customer data, Meredith has opened up unprecedented opportunities for growth. Visualize and measure enterprise-wide key performance indicators in real-time With a streamlined and unified data architecture built on a Segment foundation, Meredith eliminated weeks of manual effort previously required to merge disparate first-party data. With the new data structure, they could run highly-accurate trend analyses and surface predictions that transcended the delivery channel. By creating and distributing content across their top consumer brands, such as People, Allrecipes, Sports Illustrated, Fortune, and others, this massive scale has cemented Meredith as a leading omnichannel media company.

This new data strategy and approach has fueled insights and driven opportunities for more accurate business metrics, unprecedented targeting, and enterprise-wide data alignment. Since Segment could gather data from across all of their digital properties and distribution channels, including video, over-the-top OTT streaming services, mobile apps, and more, it was the perfect choice for pulling together their many data sources.

Left Right Branded Entertainment Our producers are storytellers, creating entertaining and compelling series that bring brands to life.

meredith network

Meredith knew they had a huge untapped opportunity to unify their data and build consistencies across their properties. Left Right Native Content Our campaigns are built to reach viewers on all platforms and screens, big or small.

With the new data structure, they could run highly-accurate trend analyses and surface predictions that transcended the delivery channel. We empower women while offering advertising partners pre-roll opportunities that thematically align with their brands.

With more than million unique monthly visitors in the U. Request a demo The Company Meredith Corporation is a publicly-held media and marketing services company with more than 30 brands delivering print, digital, and video content on every topic from pop culture and food, to news and sports.

Meredith corporation atlanta

Using Segment to centralize and access their customer data, Meredith has opened up unprecedented opportunities for growth. We offer seamless execution from ideation through production and distribution to encourage true consumer engagement and brand loyalty. This new data strategy and approach has fueled insights and driven opportunities for more accurate business metrics, unprecedented targeting, and enterprise-wide data alignment. We marry your brand with our video expertise to develop compelling, network-quality content. Meredith knew they had a huge untapped opportunity to unify their data and build consistencies across their properties. These profiles are then used to guide media execution, optimize content recommendations, improve product development strategies, and inform business decisions. Request a demo The Company Meredith Corporation is a publicly-held media and marketing services company with more than 30 brands delivering print, digital, and video content on every topic from pop culture and food, to news and sports.
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Video Production