Note that more than one wholesaler level may be involved—a local wholesaler serving the Inland Empire may buy from each of the two wholesalers listed above and then sell all, or most, of the products needed by local office supply stores.
Finally, some firms combine these roles—e.
McLane created unique packaging and products featuring movie themes, college football themes, and other special occasion branding that were designed to appeal to impulse buyers. Sometimes, it may also be useful to consider margins per unit of space to best allocate retail space to different categories.
Although private label brands sell for lower prices than national brands, margins are greater for retailers because costs are lower.
Direct marketers come in a variety of forms, but their categorization is somewhat arbitrary. A gasoline station that offers an "average" level of service at prices higher than those of self-service stations might either target the low cost segment, lowering prices and cutting costs, or targeting a premium service and "beefing up" service.
The manufacturer, may, however, involve a broker or agent who handles negotiations but does not take physical possession of the property. If a potential customer is valuable enough, it may be worth paying for enhanced listings.
Supermarkets Supermarkets evolved in the os and s.