A study on consumer preferences towards bata india ltd

Therefore it is quite essential for the companies to understand perception of customers and try to cater to their needs providing them right product and also quality service, thus rendering customer satisfaction.

Over the years, Bata Footwear has established a leadership position in the footwear industry and is easily the most trusted name in branded footwear. They are our signature shoes for both women and men. The creation of such employment opportunities are also is in line with the policies of the government.

Form past buying experience, friends and associates advice, and marketers and competitors information and promises.

project report on bata shoes pdf

Bata is the first company to introduce shoes using latest technology under its brand Bata tech. This strand of theory appears to have origins in discrepancy theory Porter, and a number of authors have, over the years, used some form of comparison to model satisfaction. Time was indeed a major limitation.

Justification: The answer to this question will help to satisfy the specific objective for comparing Bata with other competitors in terms of some given criteria to identify the satisfaction level of customers.

Project on bata company

Report Preview This report unfolds with literature review and background study of the research, where customer satisfaction and factors of customer satisfaction were focused. Mostly it was used to give protection to the feet against the bites of insects in the forest. The longer the downtime, the higher the cost. To understand pre-purchase and post-purchase satisfaction of customers. Companies that achieve high customer satisfaction rating make sure that their target market know it if the companies increases customer satisfaction by lowering its price or increasing its service which may result in low profits. Through the article, we look at the ways in which a low involvement footwear brand can use attitudinal dimensions to enhance brand recognition and overcome the intergenerational effects. Respondents can also be asked additional questions to measure repurchase intention and the likelihood or willingness to recommend the company and brand to others. Tech from National Institute of Technology, Calicut. Its manufacturing and marketing operations heralded the rise and the development of a modem footwear industry in India. The interpretations of the analysis were presented in accordance with the related data analysis.

The Indian shoe industry produced about million pairs annually : this production is second only to China, which produces about million pairs annually. Bata India is the largest company for the Bata Shoe Organization in terms of sales pairs and second largest in terms of revenues.

Also, the company has many stakeholders, including employees, dealers, suppliers, and stockholders.

A study on consumer preferences towards bata india ltd

The Indian shoe industry produced about million pairs annually : this production is second only to China, which produces about million pairs annually. Good marketing research strives to provide options for the successful introduction of new products and services. In shifted its focus from upper middle to premium segment which brought them into difficulty. Research comprises of defining and redefining problems, formulating hypothesis, or suggesting solutions, collecting, organizing, and evaluating data, making deductions and reaching conclusions. Use of social networking to overcome inter-generation effects Consumers have forgotten that Bata is a foreign brand due to the long history of the brand in India and its proliferation across the length and breadth of the country. Arjun Pandit; marketing 14th edition Marketing research consists of all the activities that enable an organization to obtain the information it needs to make decisions about its environment, marketing mix, and present or potential customers. It finds the needs and expectations of customers.

A customer-centered companies, customer satisfaction is both a goal and a marketing tool. Before Bata, footwear was produced primarily in the handicrafts and small enterprise segments.

literature review on bata company

The footwear industry in India is at a critical juncture.

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Consumer Perception Towards Bata